In 2021, home improvement sales in the US amounted to around 538 billion U.S. dollars. According to the 2020 Consumer Complaint Survey Report published by the Consumer Federation of America, home improvement was ranked #1 for worst consumer complaints, and garnered the second-most consumer complaints. Surprisingly, many contractors also face a number of negative experiences. When it comes to home improvement, there are frequent unusual situations where both parties have a negative experience.

The above facts explain that the home improvement market is growing significantly, but the market system maintains status quo.

Information asymmetry between the homeowners and the contractors is the main source of consumer complaints. To reduce information asymmetry, the homeowners must be capable in leading the home improvement process. So we developed systems and methods to make that possible.

We are confident that our bid to reduce information asymmetry can change the ecosystem of the home improvement industry. In particular, when the big data that we will be accumulating is integrated with the supply chain, we expect to see even greater improvement.